About

President and founder of EasyEffort manufacturing and creator of 12bxFitness Formula. Followed all the fitness gurus in the 60's. Wrestled and played football in high school. Married early in life to his childhood sweetheart, fitness took a second place to a growing family. By 45 years of age financial bankruptcy changed his life. From extreme personal difficulties a fitness company was born. EasyEffort manufacturing and the 12bx Fitness Formula emerged. EJ Reeves is inspired to help others to achieve personal fitness

Favorite saying

• ""the body follows where the mind has been " " All things work together for good " " what does not kill you makes you stronger""